![]() ![]() However, your end-users in Europe have a right to data privacy that is protected by the EU’s General Data Protection Regulation (GDPR). Profiling is the accumulation and combination of personal data into large and eerily detailed data sets on individuals, their habits, behavior and preferences, and it forms the basis of behavioral advertisement that, in turn, serves eerily targeted online commercials back at your users. Under EU’s GDPR, Google Analytics cookies need end-user consent to be activated on your website. Learn more about Google Tag Manager and Cookiebot CMPīut from the other side of the screen – from the point of view of your website’s users – these JavaScript tags running Google Analytics set cookies on their browsers that harvest personal and sometimes sensitive data from them in return. Ga pixel tester code#On a technical level, Google Analytics works through JavaScript tags that run in your website’s source code and is usually operated with Google Tag Manager. Where are users travelling to and from, and how are they behaving while they’re on your domain? What catches their attention, and what makes them shy away?ĭata like this obviously provides valuable insights into how your domain is performing, highlighting the weak spots and the strong parts so that you can optimize it on the fly.īeing able to see all of this data in context, presented neatly into graphs and statistics can be an eye-opener for most website owners and operators.īut how does Google Analytics do this, you might then ask? Google Analytics is sort of like having a living map of your website in real-time, allowing you to see how your users are moving around. Google Analytics is Google’s powerful and popular traffic analytics tool that allows you to get deep, real-time insights into how your website is being used, how much, and by whom. Ga pixel tester how to#Google Analytics, cookies and GDPR How to make Google Analytics GDPR-compliant on your website Our recommendation is to pay close attention to the Cookiebot CMP scanner report and to seek legal counsel if you make use of any services located in "non-adequate" countries. ![]() We at Usercentrics – the parent-company of Cookiebot CMP – follow the developments closely. The recent ruling made by the Austrian data protection authority DSB does not apply to companies outside of Austria, but it is likely that this will not be the only EU-based ruling that targets US-operated cloud services. After the Schrems II ruling, Cookiebot CMP reporting has been changed to reflect that sending data to the USA is non-compliant. The Cookiebot CMP scanner checks for elements on your website that transfer data to countries marked as “non-adequate” by the EU, and highlights these in the monthly report. The decision to rule the Privacy Shield invalid renders the US a non-adequate country without any special access to Europe’s personal data streams. The “Schrems II” ruling invalidated the “Privacy Shield” framework, which previously allowed US commercial companies to transfer and store EU personal data in the US. On January 12, 2022, a ruling from the Austrian data protection authority DSB determined that the use of Google Analytics on the website of an Austrian company violated the “Schrems II” ruling, made by the Court of Justice of the EU in July 2020. Ga pixel tester full#We also look at how you can use the Google Consent Mode to make your Google Analytics run based entirely on end-user consent states for maximized analytics in full GDPR compliance.įind out all about Google Analytics, cookies and how to obtain data privacy compliance with Cookiebot consent management platform (CMP). In this blogpost, we break down Google Analytics, cookies and the EU’s GDPR requirements for your domain. Google Analytics is the most popular online solution for gaining insight into how your website performs with its visitors.īut is Google Analytics GDPR-compliant to use? How do you balance Google Analytics, cookies and end-user consent on your website? ![]()
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